Winning at Marketing in the Digital Age

Napasagorn Vibulsrisajja (Belle), Chief Marketing Officer of WearYouWant focuses on setting a budget and tracking data to design and implement an effective digital marketing strategy for brands selling mostly online. What KPIs should you measure and what are the best marketing channels?
Launching a Skincare Brand and Marketing Online – Her Highness Beauty

Elle Liu, founder of Her Highness Beauty, shares her experience setting up a new skincare brand from scratch and marketing it online in Thailand. This is a summary of how she did and what she learned along the way.
The Art of Negotiating your Career

K. Passaran Boonsiriseth, Group HR director at aCommerce shares tips on what to do and not to do during job interviews, salary and advancement negotiations.
How to Turn Your Idea into a Business

On June 22nd, 2016 we kicked-off our second series of Women in Business Southeast Asia, a training and mentoring program for women-led startups and aspiring entrepreneurs.
Branding & Storytelling

Learn how to craft your story and deliver it to your audience
What I Have Learned from 50 Female Founders from Thailand and the Philippines

A year ago I started interviewing and featuring one female founder a week from either Thailand or the Philippines on my Connecting Founders website.
Is Exporting a Good Strategy for my Business?

Why, when, and how to export is what we discussed with 3 Bangkok women entrepreneurs at the 5th Women in Business Southeast Asia event in Bangkok.
Business Failure & How to Learn from It

These are the key take-aways from the 5th Women in Business Southeast Asia event on “How to Build a Great Team” on January 26th, 2016 at the US Embassy.
What Bangkok’s Female Founders are Saying About Branding & Marketing

“When it comes to marketing, there is a big difference between the first ten years and now. During the first ten years it was all about building our brand, creating something exciting for the market.
Why We All Need Mentors and a Business Community

Over 100 business owners, aspiring entrepreneurs, and professionals joined the first event of a “Women in Business Series”, hosted by Connecting Founders and the US Embassy in collaboration with MOXY, an online shopping destination for women on October 27th in Bangkok.