How to Turn Your Idea into a Business

On June 22nd, 2016 we kicked-off our second series of Women in Business Southeast Asia, a training and

mentoring program for women-led startups and aspiring entrepreneurs.

“If I knew everything from the beginning, I wouldn’t have dared to start.”

Nikki Assavathorn, Infinity Levels

“Set achievable targets, learn from your mistakes, and don’t expect success from the very beginning.”

Chatkeo Srisiwan, Mosstories

“Figure out how to make money and how much money you want to make. It’s really important to think about that from the beginning.”

Allison Morris, ProjectHub Yangon

On June 22nd, 2016 we kicked-off our second series of Women in Business Southeast Asia, a training and mentoring program for women-led startups and aspiring entrepreneurs. This first session discussed How to Turn Your Idea into a Business – validating your idea, marketing research, and business planning through the experienced of three seasoned women entrepreneurs:

Nikki Assavathorn, CEO of Infinity Levels, an awards winning games studio recognized for its unique games and beautiful artwork. She previously founded and sold MeetNLunch a dating company for Thai professionals, to Lunch Actually Group, the largest dating company in SEA.

Chatkeo (Moss) Srisuwan, Founder of Mosstories, a fashion brand well-known for her handmade custom jewellery, women’s wear, footwear and accessories. Operating out of Bangkok since 2006, she exports regionally and internationally.

Allison Morris, Co-founder of Project Hub Yangon, Myanmar’s first incubator for entrepreneurs. Project Hub Yangon provides entrepreneurs with workshops, coaching, and the resources they need to build successful, sustainable businesses and has supported the launch of over 13 start-ups since its founding in 2012. Allison also launched a consulting business in 2012, M&S Consulting

KEY TAKEAWAYS

  • Do what you love, what you are good at, and what inspires you. But remember that your idea and your business also need to be sustainable and make money.
 
  • Do your market research before you launch and also throughout the journey – keep a constant eye on your performance.
 
  • You need to know when to call it quits. You need to have that number in mind. If you pass that, it’s time to refocus and pivot.
 
  • The important thing is the quality of your product and services, not the packaging.