Connecting Founders Co., Ltd. wins UN WEPs Thailand’s Award (SME Champions) for the second year in a row

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PRESS RELEASE: Connecting Founders Co., Ltd. wins UN WEPs Thailand award for the second year in a row.

Date: November 7th, 2022

BANGKOK, Thailand—We are honored and humbled to receive the top award for the UN WEPs Thailand’s Award (SME Champions) for the second year in a row. This year we have been recognized for our Covid-recovery and resilience work led by Michael Rabonza with the Kinnest Group, a woman-owned and led F&B and lifestyle mid-size company in Thailand, owner of known brands such as theCommons, Roast, Roots, Little Pea.

In dealing with the economic impact of the pandemic, Connecting Founders has prioritized strategies that revolve around capital structuring, CFO services, and leveraging technology to lower distribution costs and reach a larger market. The group developed and implemented a successful recovery and post-pandemic financial and resiliency plan focused on capital planning and leveraging strategic partnerships for a mid-size F&B and lifestyle group with a large supply chain of small businesses in Bangkok, many owned by women.  This has allowed the company to scale its operation through strategic partnerships with large domestic business groups and secure new capital commitments while maintaining its independence.

ABOUT Connecting Founders

Connecting Founders is an advisory services firm that works with businesses to help them scale efficiently and integrate gender and diversity in their business models. For more information, visit

About WeEmpowerAsia

WeEmpowerAsia is a UN Women programme funded by and in partnership with the European Union that seeks to increase the number of women who lead and participate in business in China, India, Indonesia, Malaysia, the Philippines, Thailand and Viet Nam. For more information, visit

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