Winning at Marketing in the Digital Age
Napasagorn Vibulsrisajja (Belle), Chief Marketing Officer of WearYouWant focuses on setting a budget and tracking data to design and implement an effective digital marketing strategy for brands selling mostly online. What KPIs should you measure and what are the best marketing channels? Here is her presentation.
Optimizing your Brand’s E-commerce Experience
Ruchipha Thakral, Communications & Product Marketing Manager at aCommerce shares digital marketing guidelines for new brands looking to sell online. From creating website content to generating demand to customer care. Here for the full presentation.
Launching a Skincare Brand and Marketing Online – Her Highness Beauty
Elle Liu, founder of Her Highness Beauty, shares her experience setting up a new skincare brand from scratch and marketing it online in Thailand. This is a summary of how she did and what she learned along the way. Here is her presentation.
The Art of Negotiating your Career
K. Passaran Boonsiriseth, Group HR director at aCommerce shares tips on what to do and not to do during job interviews, salary and advancement negotiations. Here is her presentation.
Social Entrepreneurship in Asia
Dr. Ulrike Guelich of Global Entrepreneurship Monitor and Bangkok University School of Entrepreneurship Management presents key finding of the 2016 GEM Social Entrepreneurship report. How does Southeast Asia compare to the rest of the world? What is the gender balance among social entrepreneurs in Thailand? Here is her presentation.
Culture and Diversity
K. Waewkanee Assoratgoon (Poom), managing director of KFC Thailand and Yum! Foods Thailand shared her experience of building a corporate culture that puts people first and focuses on diversity. Diversity is a key pillar at KFC Thailand and it’s embedded in its corporate culture. In terms of gender diversity, KFC Thailand has 66% female at mid-level managers and 33% at director level. Click here for her presentation.
What Motivates People?
Marie Lucchini of Coach Executives International discusses why motivation is a key driver of performance and profitability and the costs of not motivating employees. Motivation determines performance. There are people that have tremendous skills but are just not engaged. They are not taking advantage of all the skills, all the competencies that they could deploy to do their job. How can companies change this? Click here for her presentation.
Marketing for Startups – How you boost your marketing strategy through Public Relations?
Karin Lohitnavy of MIDAS PR shares her advice on how startups can maximize their marketing efforts with the help of PR. Focusing on digital PR while also covering traditional PR, Karin takes us through a full range of options that companies in Thailand can use to promote their products and services – including case studies on how other companies have done it. Once you are in top shape, she estimates about 6 months to start seeing the results of a good PR strategy. Click here for full presentation.
Marketing for Startups – Promoting a 5-star resort on a budget
K. Pattamon (Beau) Mekavarakul of Cape Dara Resort takes through her experience of building a brand and market & PR a brand new 5-story resort as a newbie and with a very limited budget. Here she describes her marketing strategy step by step – from drama shooting to interviews to Instagram games, and more.
How to Craft Your Unique Message
Shradha Dudeja of Havas Worldwide shares how we can find a unique angle to our story and craft a powerful message that will make us stand out and will create a connection with our customers. It’s all about they why you do what you do.
Brand & Marketing – The Art of Building Your Media Relations
Felicia Moursalien of aCommerce takes us through her 7-step strategy on learning the art of building your media relations that she successfully used to turn so many unknown startups into well known brands – how to become famous on a budget!
Business Failure – Nava Education Ltd.
Professor Dr. Kanittha Navarat shares the experience of NAVA Education Ltd, a network of language schools across Thailand that closed down after 7 years of operation.