Women entrepreneur; Asia

Waewkanee Assoratgoon
KFC – General Manager
YUM Restaurants International (Thailand) Co., Ltd.

Waewkanee Assoratgoon is the General Manager of KFC Thailand. KFC is the #1 restaurant brand in Thailand operating 560 stores across country and employing more than 13,000 associates. It is one of the few American brands that can achieve consistent growth through nationwide reach in the country.

Before joining the food retail business at Yum Restaurants in 2001, Assoratgoon had over 20 years of professional experience working with leading global companies including Proctor & Gamble, Johnson & Johnson and Kao.

Prior to her current role at Yum, she was Vice President and Chief Marketing Officer leading marketing, public affairs, food innovation and quality assurance. She was also President of Yum! Thailand’s Corporate Social Responsibility Committee.

In 2012, she was awarded High Quality Person in the Food and Beverage Section from the High Quality Persons of the Year 2012 program by the Foundation of Science and Technology Council of Thailand. Assoratgoon has been serving on the American Chamber of Commerce in Thailand’s Board of Governors for two successive terms from 2013 to 2016. 

Assoratgoon graduated from Yokohama National University in Japan with a Bachelor’s degree in Marketing and obtained her Master’s degree in International Marketing from California State University, San Diego, California.