Shannon Kalaynamitr
Group Chief Marketing Officer, Orami

Ex-Management Consultant and Investment Banker at PricewaterhouseCoopers, and Lehman Brothers, covering Asia ex-Japan and China, Shannon found her niche in International Business Development, Project Management, Marketing, Build Out and Execution.

In 2005, she became Singha’s youngest Director in International Corporate Planning & Strategy overseeing 44 countries worldwide. Ranging from Business Set Up, Marketing and Distribution activities i.e. the Manchester City, Natalie Glebova and Vijay Singh’s Brand Ambassadorship, and Thai Festivals in Los Angeles, New York, Sydney and London.

During recent years, she was able to marry her passion for events, entertainment with work and started Iconic Media, with focus on media, events, concert and festivals, integrating TV formats and media applications such as Asia’s Next Top Model and the like.

She then followed her two Lehman Brothers colleagues into starting a Financial Advisory Group, Altus Transactional Services, acquiring, building and restructuring conglomerates throughout South East Asia. At Altus, projects included Building a HD Digital Terrestrial Television Station for Dr. Prasert Prasartthong-osoth,, Channel 36, from scratch and then a leading role in Lazada – Rocket Internet’s debut in creating “Thailand’s Amazon” ecommerce platform,

In 2012, Shannon, along with 2 founding partners, started MOXY, an integrated End-to-End eCommerce Platform, – which became Thailand’s top online lifestyle store in Thailand.

In 2014, MOXY was acquired into the MOXY Group [formerly What’s New Group Asia], an Ardent Capital backed venture, joining its other 4 lifestyle ecommerce verticals – Petloft, Venbi, Sanoga, and Lafema, and rebranding all 5 websites under one umbrella – MOXY. Shannon has joined as its Group Chief Marketing Officer, also overseeing expansion and growth in ASEAN. Indonesia has launched July 2015 and a revamp of Thailand’s in August 2015.

In 2015, MOXY merged with Indonesia’s #1 Mothers and Babies eCommerce site, doubling in size and strength and has then collectively rebranded as Orami.

ORAMI, is the only lifestyle online destination for all things women. ORAMI curates the best products, ideas and inspirations for all Women’s Needs. We aim to Be a Woman’s Best Friend, Empowering Women in making their Journeys in Life, and Live up to its Fullest Potential.

Shannon remains active in the Non Profit Sector, woman advocator, raising awareness and funds via celebrities and socialites with good causes, ranging from Scholarship Programs and Aiding the Fishing Rehabilitation Projects during the Andaman Tsunami Disaster in 2005 to being an active participate in Community Education Projects topics from Tech to Women Entrepreneurship and Women Issues. She was chosen 1 out of 25 women in Asia to speak at the FORTUNE’s Most Powerful Women Summit in Hong Kong in 2016.

Shannon is a mover and a shaker, passionate about building businesses and deeply connected in areas of Government, Entertainment and Media, and Business Sectors of Thailand and in Asia.