Napasagorn Vibulsrisajja (Belle), Chief Marketing Officer of WearYouWant focuses on setting a budget and tracking data to design and implement an effective digital marketing strategy for brands selling mostly online. What KPIs should you measure and what are the best marketing channels?
Elle Liu, founder of Her Highness Beauty, shares her experience setting up a new skincare brand from scratch and marketing it online in Thailand. This is a summary of how she did and what she learned along the way.
K. Waewkanee Assoratgoon (Poom), managing director of KFC Thailand and Yum! Foods Thailand shared her experience of building a corporate culture that puts people first and focuses on diversity. Diversity is a key pillar at KFC Thailand and it’s embedded in its corporate culture. In terms of gender diversity, KFC Thailand has 66% female at mid-level managers and 33% at director level.
Dr. Ulrike Guelich of Global Entrepreneurship Monitor and Bangkok University School of Entrepreneurship Management presents key finding of the 2016 GEM Social Entrepreneurship report. How does Southeast Asia compare to the rest of the world? What is the gender balance among social entrepreneurs in Thailand?