Winning at Marketing in the Digital Age

Napasagorn Vibulsrisajja (Belle), Chief Marketing Officer of WearYouWant focuses on setting a budget and tracking data to design and implement an effective digital marketing strategy for brands selling mostly online. What KPIs should you measure and what are the best marketing channels?

The Art of Negotiating your Career

K. Passaran Boonsiriseth, Group HR director at aCommerce shares tips on what to do and not to do during job interviews, salary and advancement negotiations.

Culture and Diversity

K. Waewkanee Assoratgoon (Poom), managing director of KFC Thailand and Yum! Foods Thailand shared her experience of building a corporate culture that puts people first and focuses on diversity. Diversity is a key pillar at KFC Thailand and it’s embedded in its corporate culture. In terms of gender diversity, KFC Thailand has 66% female at mid-level managers and 33% at […]

Social Entrepreneurship in Asia

Dr. Ulrike Guelich of Global Entrepreneurship Monitor and Bangkok University School of Entrepreneurship Management presents key finding of the 2016 GEM Social Entrepreneurship report. How does Southeast Asia compare to the rest of the world? What is the gender balance among social entrepreneurs in Thailand?

Optimizing your Brand’s E-commerce Experience

Ruchipha Thakral, Communications & Product Marketing Manager at aCommerce shares digital marketing guidelines for new brands looking to sell online. From creating website content to generating demand to customer care.