Money and More: Crafting your story – Key Take Aways

Key takeaways from Money & More session- “Craft your story in the language of investors”.  With an engaging narrative it is equally important to know your exit because your exit is what determines how much you can give today. Work backwards from your projection saying that reasonably, you run through you talk to other people, you talk to experts, you talk to your friends and family, you bring it to other people. Is it reasonable that you’re going to reach the $20 million in the next five years, use a reasonable estimate. Knowing your exit, is really the starting point in knowing whether you should be given debt or equity in the first place.