Elle Liu, Her Highness Beauty & Malee Coco China

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Elle Liu
CEO Her Highness Beauty & MD of Malee Coco China 

A global citizen and a challenge seeker, Elle has lived in 7 countries across 4 continents and has over 10 years of experience in both entrepreneurship and brand management in the luxury and consumer goods industries in Asia.

Elle earned her M.B.A. from Harvard Business School on a Fulbright scholarship, and was recruited by L’Oreal group to join their fast-track global leadership program. Her first assignment was Product Manager for Biotherm Singapore. Within a year, Elle was promoted Head of Marketing of Lancôme Thailand. Shortly afterwards, Elle was recruited by Estee Lauder group to become Head of Marketing & Communication for M.A.C Cosmetics China. Motivated by her vision to promote wellness and a healthy lifestyle in China, Elle started a company in China in 2015 to market and distribute Malee Coco, 100% natural imported Thai coconut water from Malee. To continue her passion in beauty, in 2016 Elle launched Her Highness, a masstige sustainable skincare brand headquartered in Bangkok with the aim to promote true, sustainable beauty among Thai consumers. Elle is a proud mother of a 8-month old baby girl and is still trying to figure out how to build and grow two businesses while raising a child.

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